Search Engine Optimization Presentation Available for Download

May 13, 2008

Due to a large influx of interested clients, Imperial Software Systems is now offering a free presentation for small to medium sized business owners regarding SEO (Search Engine Optimization) Campaigns to increase corporate awareness and Internet visibility.

The presentation is available for download in PDF file format from our Web site (http://imperialsoftwaresystems.com/); and we also have a PPT available for interested users upon request.

The presentation outlines what a comprehensive and authentic Search Engine Optimization campaign can provide for small to medium size businesses and also, the steps taken to achieve higher rankings in the major Search Engine Results Pages.

The breakdown of the presentation is as follows:

  1. What is Search Engine Optimization
  2. The various methods of Search Engine Optimization and the differences between SEM, PPC, and SEO
  3. The Importance of Search Engine Optimization for Businesses
  4. A Two-Pronged Approach to SEO: On-site Tactics and Off-site Marketing
  5. Researching and Selecting Quality Keyword Phrases
  6. Site Reconstruction, Standards Compliant Web sites and Semantic Markup
  7. Generation and Construction of Your Web Content
  8. Link Building, Social Media and Article Marketing
  9. Vertical, Personalized and Local Search

This presentation is meant to be ultimately informative, however if users have any questions or would like to hear more about what Imperial Software Systems can offer them in terms of advanced Internet marketing campaigns, please do not hesitate to contact us.

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